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Our Story

Welcome to the B-Side : Know more about us

Welcome to the B-Side: the place where art and music collide.

Our name is at the heart of what we do.

The ‘B-Side’ was originally known as the song on the flipside of a 12” or 7” vinyl single that backed the ‘A-Side’. Although the B-Side of a track wasn’t always the song that received the most radio play or critical recognition, it was often here that fans would discover a musician’s ‘hidden’ work. The song that spoke to the fans, not just the record labels.
And this is exactly what B-Side is all about.

Our B-Side collections are understated and iconic. We stand proud in our own designs, inspired by the talented hip-hop, grime, house and EDM artists we’ve worked with over the years. Our pieces are a nod to the streets and street artists - to the hidden underground cultures where art so often originates. We aim to reflect this in our own clothing, and each piece comes with its own story.
B-Side isn’t about being flashy or shouting the loudest. Our clothing is simple, easy to style and always comes from our East London roots.

We hope you find something that speaks to you.

Start your B-Side journey right here.

Founded in 1995 by British fashion designer Walé Adeyemi (MBE), B-side by Walé has built up its reputation as one of the leaders of British street fashion. Based in the heart of Brick Lane, East London this is an independent, self-made brand.

The Journey Continues...
The Journey Continues...
The Journey Continues...

Walé Adeyemi has emerged as one of the UK's most recognised designers; the former global creative director of New Era has spoken at Oxford University on his fashion journey and is also an ambassador for the Prince's Trust.

Walé has designed and styled for a number of A-list artists, including Beyoncé, the Spice Girls, Alicia Keys, Outkast, David Beckham, Craig David, Missy Elliot to name a few and recently Tiana Major9. He has consulted for the brands Slazenger, Sky TV, Adidas and Nokia. His work has been featured in Vogue, i-D magazine, Elle, GQ and Arena Homme +.