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B-Side (The Journey 2000 - 2019)


(THE JOURNEY 2000 - 2019)

Founded in 1995, by British Fashion Designer Walé Adeyemi (MBE). B-side, has built its reputation as one of the leading proponents of British street fashion. Based in the heart of East London, we remain independently owned and run.

Walé Adeyemi has emerged as one of the UKs most recognised and successful fash- ion designers. The former Global Creative Director for New Era has spoken at Oxford University on fashion, become a proud Princes Trust Ambassador, designed for and styled international A-List stars, consulted for global brands such as Nokia, Slazenger, Adidas and Sky TV and not forgetting to mention, was one of the youngest recipients of an MBE in 2008 for his services to fashion.

His men and womenswear label, B-side by Walé, is cut from an impressive knowledge of style trends that comes from years of styling and designing for some of the most noted fashion icons and entertainers in the world including; Missy Elliott, Alicia Keys, Beyoncé, Rihanna, Ellie Goulding, Jessie J, Jourdan Dunn and Bruno Mars, to name a few.

Walé has been at the heart of current culture all of his life and had a deep affinity for new emerging and exciting trends that rise from our ever-changing world. Walé Adeyemi’s influence and achievements in fashion and beyond, coupled with his acclaimed design and celebrated collections have positioned him as one of the princi- pal style leaders of our time, and made him a positive role model for all.

Walé defines his brand as ‘somewhere between the kerb and the boutique’. Taking his inspiration in suburban culture and designing the clothes in the spirit of a high-end boutique. As a brand, B-Side by Walé is an amalgamation of influences, often con- flicting with the preconceived notions of streetwear.