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Our Story

Founded in 1995 by British fashion designer Walé Adeyemi (MBE), B-side by Walé has built up its reputation as one of the leaders of British street fashion. Based in the heart of Brick Lane, East London this is an independent, self-made brand.

The Journey Continues...
The Journey Continues...
The Journey Continues...

Walé Adeyemi has emerged as one of the UK's most recognised designers; the former global creative director of New Era has spoken at Oxford University on his fashion journey and is also an ambassador for the Prince's Trust.

Walé has designed and styled for a number of A-list artists, including Beyoncé, the Spice Girls, Alicia Keys, Outkast, David Beckham, Craig David, Missy Elliot to name a few and recently Tiana Major9. He has consulted for the brands Slazenger, Sky TV, Adidas and Nokia. His work has been featured in Vogue, i-D magazine, Elle, GQ and Arena Homme +.